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Let me ask you a question: do you think it is easier to sell your product or services to a

complete stranger or to a person you have had contact before; whether it’s an email

conversation, forum participation or even an existing customer relationship (i.e. He has

bought something from you). Without doubt, it would be harder to sell to a total stranger who

does not know whether or not you are an honest seller, and whether or not they should trust

your words and believe that your product or services will truly benefit them.

This is precisely why you should build up a customer base — a group of people who trust you

and will most likely buy a product that you offer to them. This will ensure that you have a

recurring and consistent source of income. When you release a product or make an endorsement,

you have a group of people always ready to hear what you have to say.

There are several sources that you can tap into to start building a customer base. For

example, you can participate in an online discussion forum and give advice and help for free.

It won’t be long before people start to recognise your name and stop and listen everytime you

have something to say. You will become a valuable friend and teacher, and gain the trust of

these people. Would you buy something your close friend recommends?

Another way to build a customer base is to build a mailing list. There are a gazillion

methods to collect subscribers, but when it’s boiled down to the very essence, it’s all about

proving your value to the crowd and offering an incentive to make people become part of your

mailing list. A typical example would be a website choke-full of freely available, helpful

and quality articles on a certain subject plus a "special report" that can be downloaded for

free provided you give your email address. The rich content provides value, and the "special

report" is the extra incentive.

Yet another source for your customer base, which is often forgotten, is your existing

customers. If you bought this product from this particular person and he answered patiently

to your every question, would you buy from him again in the future? Definitely. When a

customer has given you his money, that’s not the end of the affair because by keeping in

touch with him and developing a flourishing relationship with him, you will have a lifetime

source of income.

Imagine if 100, 1000

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