Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children’s advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children’s marketing and its impact on the health and well-being of kids. Featuring: Dan Acuff | Enola Aird | Michael Brody | Nancy Carlsson-Paige | Josh Golin | Allen Kanner | Velma LaPoint | Diane Levin | Susan Linn | Robert Reiher | Michael Rich | Gary Ruskin | Nick Russell | Juliet Schor | Betsy Taylor | David Walsh
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@umnachtet: Before the schools decided to wear kids out so much that all they want to do is sit and watch TV. Think about it, with the higher standards in schools, kids as young as 5 come home with hours of Homework, and after they’re done with all that work, all they want to do is relx and plop in front of the TV and these commercials. (But that’s just my opinion.)
While it makes sense to blame the comsumer industry for why kids don’t play, I personally feel that its also in part because of the higher standards in schools. Kids don’t have time to go out in play because they come home with three hours of Homework at only Age 6 or 7! And by the time they’re done with going to school all day, extracuriculars and Homework, they just want to relax, and plop themselves in front of the TV, in front of these commercials. So in some cases, they go hand in hand.
Ah yes the hyper consumers who manage to pirate all the video games they want, I think people are overestimating brand loyalty. Another thing emotional heartstrings are pulled again by linking a lot of societies ills such as obesity, childhood depression, ADHD, in a correlation=causation effect.
i don’t think that having TV’s in cars so the kids can watch movies and play video games so they are not bored is good. When i was younger i was entertained just by looking out of the window and watching the scenery go by. Also when i had to go with my mom to appointments or meetings and i just had to sit for an hour, i didn’t have a gameboy. I read a book or just daydreamed. now when i am in a waiting room almost every kid i see has an electronic device in their hands or ipod earbuds stuck in.
the most stupidest thing people do is buying clothes with logos on them, in other words, you pay to buy a shirt with company logo and wear it around like a bill board with free advertisement
@MrDuffy81 that is one of my favorite films! a great message to those of us who are smart enough to be able to look past how fuckin funny it is! lol And understand the true warning of where our world is headed.
I really don’t know what the big deal is. If I was a marketer, I would invest in indoctrinating children too, so I would have guaranteed residual income. What’s the problem?
That reminds me of when I was little, even though my mom tried to shield me from the media (we could watch movies but had no cable) she couldn’t when I went over to other kids houses. I then thought that the world evolved around spider man, so when my mom told me fairy stories before I went to bed I insisted that she included spider man as a character in fairy land…
HAHA! 5:15, I couldn’t stand media-based toys because I couldn’t invent a world of my own. I had a bunch of lego and I didn’t even know what the original sets of them were. I had bionicles that I tore apart and made 10 of em into one giant one then took it apart and did something different.
But I didn’t watch more than about 3 series of shows each day they were on. None of em had a toy-basis. I lived outside in a small town. Now, I look at the young generations and cry.
What’s particularly disturbing is how hypocritical all this seems: ie. these adults feed children as much sugar as humanly possible for the sole purpose of making billions, then suddenly turn around and diagnose them with all sorts of maladies like ADD, which is most definately caused by overconsumption of sugar and caffiene, demonizing them in the process for the sole purpose of making billions off of medications for the diseases.
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August 23rd, 2010 at 7:23 am
@umnachtet: Before the schools decided to wear kids out so much that all they want to do is sit and watch TV. Think about it, with the higher standards in schools, kids as young as 5 come home with hours of Homework, and after they’re done with all that work, all they want to do is relx and plop in front of the TV and these commercials. (But that’s just my opinion.)
August 23rd, 2010 at 7:48 am
While it makes sense to blame the comsumer industry for why kids don’t play, I personally feel that its also in part because of the higher standards in schools. Kids don’t have time to go out in play because they come home with three hours of Homework at only Age 6 or 7! And by the time they’re done with going to school all day, extracuriculars and Homework, they just want to relax, and plop themselves in front of the TV, in front of these commercials. So in some cases, they go hand in hand.
August 23rd, 2010 at 8:24 am
Anyone else starting to feel guilty sitting in front of the computer long enough to watch this? I’m gonna go read.
August 23rd, 2010 at 8:55 am
Ah yes the hyper consumers who manage to pirate all the video games they want, I think people are overestimating brand loyalty. Another thing emotional heartstrings are pulled again by linking a lot of societies ills such as obesity, childhood depression, ADHD, in a correlation=causation effect.
August 23rd, 2010 at 9:36 am
This is an amazingly great documentary!
However, the sad piano score makes the argument too emotional. This film is supposed to be more rational that the thing it attacks.
August 23rd, 2010 at 9:42 am
Great documentary..An eye opener..Every parent must watch this !
August 23rd, 2010 at 9:58 am
i don’t think that having TV’s in cars so the kids can watch movies and play video games so they are not bored is good. When i was younger i was entertained just by looking out of the window and watching the scenery go by. Also when i had to go with my mom to appointments or meetings and i just had to sit for an hour, i didn’t have a gameboy. I read a book or just daydreamed. now when i am in a waiting room almost every kid i see has an electronic device in their hands or ipod earbuds stuck in.
August 23rd, 2010 at 10:01 am
@worIdcitizen The stupidest thing is NO logos and No M games! Go MODERN WARFARE 2!
August 23rd, 2010 at 10:41 am
But ADHD is also over-diagnosed.
August 23rd, 2010 at 11:05 am
@worIdcitizen I would like to add Overpaying for clothes. $70 to tell everyone about Nike. Sound stupid to me.
August 23rd, 2010 at 11:58 am
the most stupidest thing people do is buying clothes with logos on them, in other words, you pay to buy a shirt with company logo and wear it around like a bill board with free advertisement
August 23rd, 2010 at 12:08 pm
@SatanicFilmHouse Exactly! ADD is just a symptom that they put a label on. It isnt a disease, it is a reaction to something like an allergy.
August 23rd, 2010 at 12:12 pm
@MrDuffy81 that is one of my favorite films! a great message to those of us who are smart enough to be able to look past how fuckin funny it is! lol And understand the true warning of where our world is headed.
August 23rd, 2010 at 12:18 pm
If only I could hack and take down the baby Einsteine website, oh wait!!!!
August 23rd, 2010 at 12:23 pm
When I was growing up in the 1990′s, I never brought any of those toys. Instead, I got hooked on the video games. I regretted it.
August 23rd, 2010 at 12:40 pm
I was under the impression from the title of this show that it would be about how to prepare and eat small children. I’m strangely disappointed.
August 23rd, 2010 at 1:19 pm
I really don’t know what the big deal is. If I was a marketer, I would invest in indoctrinating children too, so I would have guaranteed residual income. What’s the problem?
August 23rd, 2010 at 2:09 pm
Too bad it’s 2010.
August 23rd, 2010 at 2:15 pm
4:50 ain’t that a bitch!!!
That is absolutely insane.
August 23rd, 2010 at 3:05 pm
That reminds me of when I was little, even though my mom tried to shield me from the media (we could watch movies but had no cable) she couldn’t when I went over to other kids houses. I then thought that the world evolved around spider man, so when my mom told me fairy stories before I went to bed I insisted that she included spider man as a character in fairy land…
August 23rd, 2010 at 3:37 pm
Yes but you were a odd anti-social child D:
August 23rd, 2010 at 4:37 pm
HAHA! 5:15, I couldn’t stand media-based toys because I couldn’t invent a world of my own. I had a bunch of lego and I didn’t even know what the original sets of them were. I had bionicles that I tore apart and made 10 of em into one giant one then took it apart and did something different.
But I didn’t watch more than about 3 series of shows each day they were on. None of em had a toy-basis. I lived outside in a small town. Now, I look at the young generations and cry.
August 23rd, 2010 at 5:10 pm
Trust Bush to advertise bullshit!
August 23rd, 2010 at 6:00 pm
What’s particularly disturbing is how hypocritical all this seems: ie. these adults feed children as much sugar as humanly possible for the sole purpose of making billions, then suddenly turn around and diagnose them with all sorts of maladies like ADD, which is most definately caused by overconsumption of sugar and caffiene, demonizing them in the process for the sole purpose of making billions off of medications for the diseases.
August 23rd, 2010 at 6:04 pm
Oh God! I’ve been trying to forget G.Bush’s voice and there it is again. What a horrible eight years.