To sell a product well, it is very important to use powerful selling words to really convey

each and every little benefit that your product has to convince the customer. It is not

uncommon to see words like “unbelievable” and “phenomenal” and something along those lines in

really great salesletters.

However, there are some marketers who intentionally use hyped-up descriptions to sell off

their products. These marketers mislead customers into thinking that their products offer

benefits that do not really exist in reality. At this point, it would be appropriate to quote

a story that really happened:

One evening, a fellow marketer in my MSN Messenger list messaged me to check out his newest

salesletter for his product, an ebook on earning revenue with contextual advertisement. I

logged on to his website and was drawn right into his sales copy! The reason was the

salesletter dived right into my desires and promised that “everything I have ever wanted” can

be obtained just by purchasing the said ebook and executing whatever is inside. The

salesletter also made it seem that the author owns fleets of Mercedez Benz cars, luxurious

mansions and private yachts.

The problem was I know this particular marketer personally. He is actually a 17 year old high

school graduate looking for a few quick bucks by selling a little ebook he compiled with

information collected from various sources from the Internet. My emergency alarm immediately

kicked in and I can just imagine how many naïve newbies can be fooled with the deceptive

sales copy.

The sad but very real fact is that there are many scam artists online, waiting to rip you off

your hard-earned money. Hence, remember that the usual advice for consumers still apply

online: use your common sense. If something sounds too good to be true, it probably is too

good to be true.

Remember, when you intend to purchase something from the Internet, do a basic check-up on the

merchant website. First and foremost, if you have even the slightest question on any of the

features of the product mentioned, email the merchant regarding it and observe the attitude

with which he/she replies. Customer support reveals a lot about the integrity of a business.

Finally, if you can’t even find support email on their website, click the “Back” button and

run away from the site at once!

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