Preselling – The Art of Building Anticipation

Preselling – The Art of Building Anticipation

Preselling is the work you must start doing before you release and sell your product; that’s

why it’s called pre-selling. It’s the work you do to convince your to-be-customers that your

product has great benefit and only a fool will pass your offer without purchasing — all this

without actually "selling" the mentioned product.

Preselling can be seen as selling yourself to the customer before you sell your product. When

you sell yourself to the customer, you are making your customers think "okay, this guy is not

one of those greedy marketers. He’s actually here to help me out." so that they will let

their guard down and listen to your sales pitch.

Preselling is also the art of building up anticipation. If a friend told you his chronic

headache has been solved overnight by “some new medicine” but did not mention what it really

was, would that leave you wondering what the medicine really is? More so if you’re having a

chronic headache yourself! That’s why by mentioning a benefit which would get your prospects’

ears perked up again and again but not really revealing what the solution is, you will get

your prospects dying to hear what you have to say next as you reveal slightly more about the

solution each time. When you finally uncover the whole thing, your prospects will be crawling

all over your website looking for the buy button!

However, preselling is not just about unveiling your product bit by bit. In fact, that was

only one of the various ways one can presell. For example, you might run a weekly newsletter

on acne problems and coincidentally you have just written this great ebook called “10 Ways to

Solve Acne Woes Once and For All”. In your newsletter, you can presell by including a snippet

or two from your ebook and mentioning it as a viable solution to acne problems. If people get

good advice from your newsletter, they will perceive you as an expert on acne problems and

naturally will be curious to find out the ways you can teach them to solve their problems.

At the end of the day, it all boils down to giving value to people before you ask people to

buy something from you. If you can help people to solve their problems, they will, more often

than not, be very willing to buy products from you.

Tags: benefit, list, good, customer, It's, Down, selling, sales, sale, Value, website, marketers

Possibly Related Posts and Articles (automatically generated)

• Twitter Tools.
    Twitter Tools. Biggggest List! Tweetboard Twitter-powered micro forum. Mixero twitter client that provides advanced conversation filtering. Follow Lists [...] (1 comments)
• Ethical Marketing. Online Marketing.
  To sell a product well, it is very important to use powerful selling words to really convey each and every little benefit that your product has to convince the customer. It is not uncommon to see words like “unbelievable” and “phenomenal” and something along those lines in really great salesletters. [...] (0 comments)
• Building a Customer Base. Marketing and you.
  Let me ask you a question: do you think it is easier to sell your product or services to a complete stranger or to a person you have had contact before; whether it's an email conversation, forum participation or even an existing customer relationship (i.e. He has bought something from you). [...] (0 comments)
• Starting an Internet Business
  Starting an Internet Business Have you thought of starting an Internet business, but just aren't sure if it is for you. Starting an internet business is actually quite easy. The first step in starting and running an Internet business is to [...] (0 comments)
• More Information Regarding Affiliate Programs That Should Really Help You Out
  Affiliate marketing for all affiliate program s is most definitely a very tough skill to master, there is just no doubt about that at all. Top affiliates know that the best way to make money online is to promote only the best affiliate program s. Everyone who [...] (0 comments)