Preselling is the work you must start doing before you release and sell your product; that’s

why it’s called pre-selling. It’s the work you do to convince your to-be-customers that your

product has great benefit and only a fool will pass your offer without purchasing — all this

without actually "selling" the mentioned product.

Preselling can be seen as selling yourself to the customer before you sell your product. When

you sell yourself to the customer, you are making your customers think "okay, this guy is not

one of those greedy marketers. He’s actually here to help me out." so that they will let

their guard down and listen to your sales pitch.

Preselling is also the art of building up anticipation. If a friend told you his chronic

headache has been solved overnight by “some new medicine” but did not mention what it really

was, would that leave you wondering what the medicine really is? More so if you’re having a

chronic headache yourself! That’s why by mentioning a benefit which would get your prospects’

ears perked up again and again but not really revealing what the solution is, you will get

your prospects dying to hear what you have to say next as you reveal slightly more about the

solution each time. When you finally uncover the whole thing, your prospects will be crawling

all over your website looking for the buy button!

However, preselling is not just about unveiling your product bit by bit. In fact, that was

only one of the various ways one can presell. For example, you might run a weekly newsletter

on acne problems and coincidentally you have just written this great ebook called “10 Ways to

Solve Acne Woes Once and For All”. In your newsletter, you can presell by including a snippet

or two from your ebook and mentioning it as a viable solution to acne problems. If people get

good advice from your newsletter, they will perceive you as an expert on acne problems and

naturally will be curious to find out the ways you can teach them to solve their problems.

At the end of the day, it all boils down to giving value to people before you ask people to

buy something from you. If you can help people to solve their problems, they will, more often

than not, be very willing to buy products from you.

Possibly Related Posts and Articles (automatically generated)

• Ethical Marketing. Online Marketing.
  To sell a product well, it is very important to use powerful selling words to really convey each and every little benefit that your product has to convince the customer. It is not uncommon to see words like “unbelievable” and “phenomenal” and something along those lines in really great salesletters. [...]
• Building a Customer Base. Marketing and you.
  Let me ask you a question: do you think it is easier to sell your product or services to a complete stranger or to a person you have had contact before; whether it's an email conversation, forum participation or even an existing customer relationship (i.e. He has bought something from you). [...]
• Outsourcing Your Online Business
  An online business consists of many essential components: website design, product creation, payment processing, salesletter, affiliate programs and so on. How about coupling that with sales and advert tracking? When a lot of Internet marketers start out with their small home based businesses, they have totally no idea that their [...]
• Earn More Sales With Your Affiliate Program-Find Out More Now
  Create a members only access section on your web site. Instead of charging for the exclusive service you can offer it as an added bonus to further encourage the customer to buy your products. Provide two variations of your e-zine so customers can choose if they want ads included with their e-zines or [...]
• Basic Information Covering What An Affiliate Program Can Help You To Achieve
  When you have your hyperlink you could add it to your web site, include it in the resource box of an article or create a classified ads. Beware that some article directories do not accept direct links to affiliate program products so you may have to set up a redirected domain [...]