Seth Godin: Sliced bread and other marketing delights
www.ted.com In a world of too many options and too littletime, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers are invited to give the talk of their lives in 18 minutes — including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at http Video Rating: 4 / 5
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50 Responses to “Seth Godin: Sliced bread and other marketing delights”
“if you build it they will come.” for a while. till they get fed up and move on to the next big “new” thing and ur stuck w some non-new expensive junk.
I couldn’t stand Arby’s talking oven mitts! But I LOVE Seth. My goal is to meet him and I’m only one step of separation through dynamic Jessica Kizorek, Chief Badass.
Check out my video on my channel and discover the best tool in the (honest to god) world for twitter marketing, i used to make absolutely nothing using twitter, and now i am making thousands of dollars a month just because of this software, if you want to make money online, this tool needs to be part of your marketing tool collection, I’m still in shock at how well it works for me.
i like that Ted have ads at the end of their videos instead of shoving them down your throat at the start like some. Sometimes i’ll take the time to watch them because of that.
Funny how jobs requiring MBAs don’t actually produce anything or do any good for society. It’s just manipulating and repackaging the work of others and making money off genuinely talented people.
Comic genius, even if it was mostly just opinion. However, I disagree on his philosophy towards marketing. Everyone does it whether they get paid to or not. Movies you liked, food you loved, etc. The scary thing is waking up one day hurt or sick, and finding out that the only person who contributes to your financial stability, YOU, is sadly out of commission.
@leemoody93 We don’t need marketing to survive. As bill hicks would say and I’m paraphrasing: “I’m tired of these fevered egos who are tainting our collective unconscious and making us pay a higher psychic price for believing them.” These people in marketing are using lies and exagerrations to convince people to buy products we dont need. Keeping a cheerful smile on your face all day isn’t humane. It’s just something people do so they can screw people over and make money thats it.
@UrinationNation We do still need marketing but I defiantly agree with that!
On a random note, after a short spell at work experience, I’ve decided marketing isn’t for me. It’s way to sociable and I simple couldn’t maintain a cheerful smile all the time, especially before my morning coffee.
did anyone else see “Fundamentals of Marketing Basics (Part 1)” as a featured video next to this? god i’m depressed. i implore bill hicks’ ghost to come back or at least appoint a more worthy replacement than denis leary
@73elephants That was the point you idiot. YOu have just shown why you dont understand the subtlties of hicks. I mentioned dane cook because he seems like the dumb, typical american, loud and shouty with no substance sort of thing that you may like. Who is your favorite comedian.. For the record, hicks is not my favorite comedian…. my fav is Steven wright. Also I like Ricky Gervais, (His writing, not his shit stand up)
@73elephants “Over the top vehemence”. That’s very well said! I still think there’s a taboo against dissing marketers, or indeed most forms of “entrepreneur”. We are at the tail end of the “business is our God” period still, after all. I get my sense of the taboo from listening to, of all things supposedly “liberal” National Public Radio! Shows there will let some marketer come on and talk about the most intrusive/tasteless/deceptive crap ad campaign with nary a criticism of them.
@channelyourvoice Dane Cook, eh? No thanks. He appears to be just as unfunny as your preferred comedian. Is he the only alternative you could think of? No wonder you think Bill Hicks is a genius, if so.
@trisoctehedron There’s no taboo against calling marketing people evil. It’s a commonplace. What makes Bill Hicks funny to those who find him funny is his over-the-top vehemence. “Marketing people are evil” — not funny. “Marketing people, kill yourselves” — funny (sort of). If a taboo is being broken, it is the taboo against wishing death on someone. That’s his whole stick really: being more angry and rude than society normally permits. Without wit to enliven it, I find it cheap and weak.
@OwnedOver9000 this reminds me of the Ark Fleet Ship B, a ship of Golgafrinchan’s useless “middle-men” from The Restaurant at the End of the Universe by Douglas Adams
@leemoody93 What you’re missing is that customers don’t want commercials, in fact customers don’t like being labeled customers, or statistics in some graph. Marketing creates illusions of need when really everything they sell is a want, but they play them up with emotions and half truths. They tell you things like you can’t live without this or that, and make you think that you’re lame if you don’t have it. This is a deception to sell us mostly things that don’t need to even exist.
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Tags: Bill, sign, market, delights, give, marketing, Godin, Videos On Marketing, success, little, Sliced, bread
August 20th, 2010 at 8:10 am
@wasantube Steve Jobs started dressing like him
August 20th, 2010 at 8:24 am
@wasantube Who was the first, the egg or the chicken?
August 20th, 2010 at 8:58 am
Lol he’s dressed just like Steve Jobs..
August 20th, 2010 at 9:25 am
Discover The Secrets Of Getting Tons Of Free Targeted Youtube Traffic With Youtube Marketing To Make Big Money Fast!
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August 20th, 2010 at 9:57 am
This is still my favourite TED opening. And great talk from Seth!
August 20th, 2010 at 9:57 am
I really like this guy, great video, great info!
August 20th, 2010 at 10:51 am
“if you build it they will come.”
for a while. till they get fed up and move on to the next big “new” thing and ur stuck w some non-new expensive junk.
August 20th, 2010 at 11:24 am
This guy seems to have a direct connection to the inspiration center in the entrepreneur’s brain.
August 20th, 2010 at 11:32 am
I teach in Soap Lake. They’re still trying to get the Lava Lamp built.
August 20th, 2010 at 11:42 am
This is a good video, seems well informed!
if you would like more on marketing, please see marketmpb.blogspot.com
August 20th, 2010 at 11:48 am
@ittaBIT27 I love the intro music!
August 20th, 2010 at 11:51 am
Cool stuff on viral marketing. What’s the best way to come up with new product ideas?
August 20th, 2010 at 12:19 pm
I couldn’t stand Arby’s talking oven mitts! But I LOVE Seth. My goal is to meet him and I’m only one step of separation through dynamic Jessica Kizorek, Chief Badass.
August 20th, 2010 at 12:26 pm
Everything you will ever need for twitter marketing in one amazing tool, come check it out at my channel.
August 20th, 2010 at 12:54 pm
Pour tout comprendre et tout savoir sur le marketing et la communication :
e-ramdam.com
August 20th, 2010 at 1:01 pm
Pour tout comprendre et tout savoir sur le marketing et la communication :
e-ramdam.com
August 20th, 2010 at 1:07 pm
he reminds me of the weird alien guy in Sin City
August 20th, 2010 at 1:43 pm
Check out my video on my channel and discover the best tool in the (honest to god) world for twitter marketing, i used to make absolutely nothing using twitter, and now i am making thousands of dollars a month just because of this software, if you want to make money online, this tool needs to be part of your marketing tool collection, I’m still in shock at how well it works for me.
August 20th, 2010 at 2:27 pm
Seth Godin Rocing it as usual. Check out his book “Free Prize Inside” Great stuff.
August 20th, 2010 at 3:23 pm
Kill Yourself
August 20th, 2010 at 3:57 pm
i like that Ted have ads at the end of their videos instead of shoving them down your throat at the start like some. Sometimes i’ll take the time to watch them because of that.
August 20th, 2010 at 4:54 pm
i like it
August 20th, 2010 at 5:03 pm
finding the right group to promote in is very important, audience counts
August 20th, 2010 at 5:42 pm
@ittaBIT27 Ha! For reals!
August 20th, 2010 at 6:05 pm
Funny how jobs requiring MBAs don’t actually produce anything or do any good for society. It’s just manipulating and repackaging the work of others and making money off genuinely talented people.
August 20th, 2010 at 6:13 pm
Comic genius, even if it was mostly just opinion. However, I disagree on his philosophy towards marketing. Everyone does it whether they get paid to or not. Movies you liked, food you loved, etc. The scary thing is waking up one day hurt or sick, and finding out that the only person who contributes to your financial stability, YOU, is sadly out of commission.
August 20th, 2010 at 6:28 pm
Fuck consumerism.
August 20th, 2010 at 6:42 pm
Bill Hicks=Legend R.I.P.
August 20th, 2010 at 7:21 pm
that’s just the cocaine talking.
August 20th, 2010 at 8:04 pm
press the cc button “transcribe audio” for more jokes!
August 20th, 2010 at 8:39 pm
@tristramshandy3 amen brother
August 20th, 2010 at 9:08 pm
@RadicalSyndicate if you use youtube and you are against capitalism your brain is not functioning? properly
August 20th, 2010 at 9:50 pm
if you like bill hicks and you still support capitalism your brain is not functioning properly
August 20th, 2010 at 10:34 pm
@leemoody93 We don’t need marketing to survive. As bill hicks would say and I’m paraphrasing: “I’m tired of these fevered egos who are tainting our collective unconscious and making us pay a higher psychic price for believing them.” These people in marketing are using lies and exagerrations to convince people to buy products we dont need. Keeping a cheerful smile on your face all day isn’t humane. It’s just something people do so they can screw people over and make money thats it.
August 20th, 2010 at 10:39 pm
Citizen Radio!
August 20th, 2010 at 10:54 pm
Jamie Kilstein is similar to the late great Hicks, check him out
(you ube wont let me post a link up?)
August 20th, 2010 at 11:12 pm
I LOVE BILL HICKS
August 20th, 2010 at 11:18 pm
He is Brilliant guy.Good work.
August 20th, 2010 at 11:27 pm
“If anyone in here is in marketing or advertising, kill yourself.”
140% YES.
August 21st, 2010 at 12:08 am
@UrinationNation We do still need marketing but I defiantly agree with that!
On a random note, after a short spell at work experience, I’ve decided marketing isn’t for me. It’s way to sociable and I simple couldn’t maintain a cheerful smile all the time, especially before my morning coffee.
August 21st, 2010 at 12:53 am
after this video you fucking tube offers me a video on marketing basics… fuck it.
August 21st, 2010 at 1:26 am
marketing is all about fooling idiots into spending their money on complete SHIT. if someone really needs something they will search to get it
August 21st, 2010 at 1:31 am
did anyone else see “Fundamentals of Marketing Basics (Part 1)” as a featured video next to this? god i’m depressed. i implore bill hicks’ ghost to come back or at least appoint a more worthy replacement than denis leary
August 21st, 2010 at 2:20 am
He is a genius
August 21st, 2010 at 3:14 am
@73elephants That was the point you idiot. YOu have just shown why you dont understand the subtlties of hicks. I mentioned dane cook because he seems like the dumb, typical american, loud and shouty with no substance sort of thing that you may like. Who is your favorite comedian.. For the record, hicks is not my favorite comedian…. my fav is Steven wright. Also I like Ricky Gervais, (His writing, not his shit stand up)
August 21st, 2010 at 3:58 am
@73elephants “Over the top vehemence”. That’s very well said! I still think there’s a taboo against dissing marketers, or indeed most forms of “entrepreneur”. We are at the tail end of the “business is our God” period still, after all. I get my sense of the taboo from listening to, of all things supposedly “liberal” National Public Radio! Shows there will let some marketer come on and talk about the most intrusive/tasteless/deceptive crap ad campaign with nary a criticism of them.
August 21st, 2010 at 4:27 am
@channelyourvoice Dane Cook, eh? No thanks. He appears to be just as unfunny as your preferred comedian. Is he the only alternative you could think of? No wonder you think Bill Hicks is a genius, if so.
August 21st, 2010 at 4:42 am
@trisoctehedron There’s no taboo against calling marketing people evil. It’s a commonplace. What makes Bill Hicks funny to those who find him funny is his over-the-top vehemence. “Marketing people are evil” — not funny. “Marketing people, kill yourselves” — funny (sort of). If a taboo is being broken, it is the taboo against wishing death on someone. That’s his whole stick really: being more angry and rude than society normally permits. Without wit to enliven it, I find it cheap and weak.
August 21st, 2010 at 5:16 am
@OwnedOver9000 this reminds me of the Ark Fleet Ship B, a ship of Golgafrinchan’s useless “middle-men” from The Restaurant at the End of the Universe by Douglas Adams
Notice how I just name dropped.
August 21st, 2010 at 5:33 am
@leemoody93 What you’re missing is that customers don’t want commercials, in fact customers don’t like being labeled customers, or statistics in some graph. Marketing creates illusions of need when really everything they sell is a want, but they play them up with emotions and half truths. They tell you things like you can’t live without this or that, and make you think that you’re lame if you don’t have it. This is a deception to sell us mostly things that don’t need to even exist.