Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children’s advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children’s marketing and its impact on the health and well-being of kids. Featuring: Dan Acuff | Enola Aird | Michael Brody | Nancy Carlsson-Paige | Josh Golin | Allen Kanner | Velma LaPoint | Diane Levin | Susan Linn | Robert Reiher | Michael Rich | Gary Ruskin | Nick Russell | Juliet Schor | Betsy Taylor | David Walsh
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Please subscribe!Obesity is fast on its way to becoming the nations largest and most costly public health problem. While much of the public debate about obesity has focused on personal responsibility, PETER JENNINGS REPORTING: HOW TO GET FAT WITHOUT EVEN TRYING reveals how federal government agricultural policies and food industry practices are contributing to Americas growing obesity epidemic. In this program, Jennings demonstrates for the first time how more federal agricultural subsidies are going to foods Americans should be eating less, while few subsidies go to foods we should be eating more. Jennings investigates the type of food products the packaged food industry introduces each year and finds that the vast majority of new food products are those that dietary guidelines say Americans should be eating least. Jennings also takes a bold look at the marketing of unhealthy food to children. Studies reveal that young children are not capable of understanding the intent of advertising and Jennings questions the ethics of such marketing, raising the question: should children be protected from junk food marketing—despite the economic impact that might have on food companies and broadcast networks? Within days of this documentary airing, schools across the country requested copies for use in their classrooms. Nutrition scholars are re-directing their research to examine the relationship of agricultural subsidies to the obesity epidemic. The Chairman of the Federal Trade …

Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children’s advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children’s marketing and its impact on the health and well-being of kids. Featuring: Dan Acuff | Enola Aird | Michael Brody | Nancy Carlsson-Paige | Josh Golin | Allen Kanner | Velma LaPoint | Diane Levin | Susan Linn | Robert Reiher | Michael Rich | Gary Ruskin | Nick Russell | Juliet Schor | Betsy Taylor | David Walsh

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