The Gruen Transfer: The Pitch, Let’s Invade NZ
The Gruen Transfer: The Pitch, Let’s Invade NZ
Two ad agencies try and sell the un-sellable: Invading New Zealand. What lies ahead for Saatchi & Saatchi? Worldwide CEO Kevin Roberts shares his vision for the company and gives Wharton students a primer on his unique leadership style when he visited the Wharton School as part of the Wharton Leadership Lecture series, founded by [...]
Lastest “Google Adsense” News
Lastest “Google Adsense” News
Debating Philadelphia’s 0 ‘Blog Tax’ The city of Philadelphia is now requiring bloggers who sell ad space to register for a $ 300 “business privilege license” to continue working in the city. The move to bolster the city’s finances–first reported by the Philadelphia City Paper –was greeted with deep skepticism. Here’s a sampling of responses: [...]
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