Advertising that pedestrians actually take notice off. Besides moviebakery we still run our “normal” guerilla marketing agency conceptbakery and this is a nice little documentation of a job we just did for Swiss International Air Lines. Parallel in 3 cities in Germany. Idea und realization by conceptbakery… PS: One of our moviebakery movie makers produced this video. Thanks very much for the GREAT job to Markus from DorschMedia!;-) Additional pics at www.flickr.com/photos/conceptbakery/
Video Rating: 3 / 5

Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently chosen as one of “21 Speakers for the Next Century” by Successful Meetings Magazine and is consistently rated among the best speakers by the audiences he addresses. Seth was founder and CEO of Yoyodyne, an interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, is a contributing editor to Fast Company magazine, and was called “the Ultimate…

Always be suspicious of attorneys who become legal marketing experts. If they were so great at legal marketing, why would they stop practicing law? This is one of many questions you should ask someone who claims to have given up a successful law practice to coach other lawyers on legal marketing. This video shares five tough questions you should ask any attorney who is now claiming to be a legal marketing expert. If you would like more information about legal marketing visit: www.rainmakerLawyer.com

While technology, communications channels and media usage habits change over time, the fundamentals of profitable business-to-business marketing do not. In this excerpted video from a live staging of the classic McGraw-Hill “Man in the Chair” ad at the Business Marketing Association’s 2009 national conference, BMA drives home the fundamental similarity between how buyers and sellers built awareness, credibility and business relationships 50 years ago and how they continue to do so today, albeit with many new and revolutionary tools and techniques at their disposal. For more information on BMA’s “UNlearn” conference and to see the original “Man in the Chair” ad, go to www.marketing.org and www.marketing.org